The Web Content Accessibility Guidelines (WCAG) are sets of rules, behaviors, code standards and design guidelines that are meant to allow people with disabilities to effectively use websites.

Integrating accessibility removes architectural, digital, and social barriers that can get in the way of innovation

Accessible design is by its nature flexible, allowing content to faithfully render across a broad spectrum of devices, platforms, assistive technologies, and operating systems. In physical environments, everyone takes advantage of lower curbs, automatic door openers, ramps, and other features provided for disability access. On the web, accessibility features become options that are also often used more widely.

A clear commitment to accessibility can demonstrate that a business has a genuine sense of Corporate Social Responsibility (CSR).

As businesses understand and act on the diverse needs of their stakeholders and make the commitment to sustainable, inclusive marketing and employment practices, they can achieve a range of benefits.

Potential outcomes for CSR programs include enhanced brand image and reputation, increased sales and customer loyalty.

In the US, the annual discretionary spending of people with disabilities is over $200 billion. The global estimate of the disability market is nearly $7 trillion. Consider these facts when estimating market size:

Globally, the extended market is estimated at 2.3 billion people who control an incremental $6.9 trillion in annual disposable income.

Many countries have laws requiring digital accessibility, and the issue is of increased legal concern.

Consideration of the cost and risk of inaction is a critical aspect of any business case. As web use is woven into modern life all over the world, governments and regulators began to mandate laws and policies that strengthen the rights of people with disabilities to participate in online digital information and services.

• 200% increase in lawsuits and demand letters from 2017 to 2018
• DOJ affirms ADA applies to websites by November 2018
• 2019 seems like its going to triple 2018
• Over 150,000 demand letters served to businesses since 2017
• 93% of demand letters settle outside of court for $20,000 – $150,000 on average
• 7% of businesses fight and lose in court

➔ Compliance Audit

➔ Compliance Overview

➔ Failures Request Master

➔ Accessibility Statement

➔ Suggested Response

NOTE: We do not provide legal advice or any lawyer/attorney or any legal expenses