Starting a new business is exciting—but let’s be real, it can also be overwhelming. You need visibility, trust, and a steady flow of leads. That’s where digital marketing steps in. At WP Sprints, we help businesses build, manage, and grow their WordPress websites, but we know even the best website can’t thrive without the right marketing. Here are the digital marketing strategies we recommend every new business implement from day one.
1. Know Your Audience Inside and Out
Before you launch a campaign or publish a blog post, get crystal clear on who your ideal customer is. What problems do they have? What are their goals? Where do they hang out online? Building a customer persona helps you create content and messaging that hits home—and drives action.
2. Publish Content That Actually Helps
Helpful content positions your business as the go-to solution. Whether it’s blog posts, FAQs, how-to videos, or downloadable resources, make sure your content solves real problems or answers important questions. This builds trust, improves SEO, and increases your website’s authority.
Pro Tip: With a WordPress site, use categories and tags wisely to organize your content and improve user experience.
3. Optimize Your Website (Or Let Us Do It)
Your website is your most important digital asset. Make sure it’s mobile-responsive, loads fast, and offers a seamless experience across devices. Structure your pages for clarity, and include strong calls to action. If you’re on WordPress, plugins like Rank Math or Yoast SEO can help with on-page optimization—but nothing beats expert configuration.
4. Build a Social Media Presence with Purpose
You don’t have to be on every social platform—just the ones where your customers are. Create consistent, branded content and interact with your audience. Share updates, respond to comments, and use features like polls or live video to boost engagement.
5. Master the Basics of SEO
Search engine optimization helps your website show up when people Google your services. Focus on:
- Keyword research (target what your audience is actually searching)
- On-page SEO (title tags, meta descriptions, headers, image alt text)
- Internal linking (connecting your pages logically)
- Earning backlinks (getting other reputable sites to link to yours)
Need help? WP Sprints offers SEO audits and ongoing optimization to grow your organic traffic.
6. Start Collecting Emails Immediately
Email marketing is still one of the highest ROI channels for new businesses. Use lead magnets like checklists, templates, or guides to encourage sign-ups. Then, nurture those leads with a welcome sequence, newsletters, or targeted promotions.
Use WordPress tools like MailPoet, FluentCRM, or integrate with services like Mailchimp or ActiveCampaign directly from your site.
7. Test the Waters with Paid Ads
If you have a little budget, consider running PPC (pay-per-click) campaigns on Google or social media to drive quick traffic. Ads work well for promoting offers, testing new products, or retargeting site visitors who didn’t convert the first time.
Be sure to track performance using Google Analytics and conversion events through tools like Google Tag Manager.
8. Measure Everything—and Adjust
The beauty of digital marketing is that you can measure just about everything. From page views and bounce rates to click-throughs and conversions, the data tells the story. Use this insight to double down on what works and stop wasting money on what doesn’t.
With WP Sprints’ managed care plans, we can send you monthly performance reports and help you fine-tune your strategy.
Digital marketing can feel like a lot when you’re just getting started—but with a clear strategy and the right tools, it becomes one of the most powerful growth engines for your business. At WP Sprints, we don’t just build beautiful WordPress websites—we help you build momentum.
Whether you need help setting up your site, optimizing it for search, or running performance-driven campaigns, we’re ready to support your growth journey.
Ready to grow faster with a digital strategy that works?
Contact UX Design Experts today and let’s sprint toward your success.